We must discern the importance of the media dimension and the greatness of its impact on various aspects of our economic and social life. These are the concepts that the media should deal with, because these concepts are what elevate the care of the elderly to a kind of beneficial investment, just as in the case of youth care. Therefore, we must improve the image of the elderly in the media, where they are overcome by the features of weakness, disability and underdevelopment and this It may harm the psyche of the elderly and fuel intergenerational conflict. If the strong partnership of the media and the various care institutions has become a necessity and a scientific approach that has a social and economic return that pushes development forward because of the energies and expertise provided by the elderly in the fields of work and sources of national income.
So, networking with the media is very necessary. We should understand that the media in the era of globalization has become interests, trade and investment, and therefore the issue of elderly care must be included in this context, and to understand that the elderly is an important human resource that stores ingenious capabilities and a huge stock of experiences, which qualifies him to play a role Valuable leader. Through the media, it is possible to change from the images of the elderly, which are dominated by weakness and lagging behind the civilizational tracks, to modernity and scientific and technological accompaniment, and this positively affects the psychological state of the elderly, which raises the compatibility between generations.